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Op-Ed: What The #TIDALxMTN Partnership Means For The Ugandan Music Industry.

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By Byaruhanga Felix (@TheNinjaFelix)

Back in May I had a discussion with an entertainment lawyer friend of mine about traditional radio versus the internet radio and the discussion got to streaming services. At the end of it we agreed on two things; data is expensive in Uganda but getting cheaper as we move forward & secondly for someone to survive in an African ecosystem like Uganda via the internet he/she needs to partner with ISPs (internet service providers) and in this case the telecoms ‘cause they could develop cheaper data packages for the end users (customers) that one is targeting with his/her product that requires the internet as the driving force. Fast forward to August and TIDAL has announced its partnership with the leading telecom MTN. The partnership was first executed in Uganda and will later be rolled out in other African countries that MTN is operating. What does this partnership mean for the Ugandan industry?

Before we go ahead, let’s make sure we’re on the same page. Download TIDAL in the play store or App store, then dial *165*66# to kick off your 30 day free trial. The few people I’ve engaged with are skeptical about the partnership. First off this kind of partnership isn’t new for either parties involved. We saw TIDAL last year partner with Sprint in the United States and back here on the continent we’ve seen MTN partner up with Huawei Technologies Co. Ltd to push MTN Music Plus on which customers in Nigeria access African music. The main difference this time is that MTN clients get to access global catalogs of music, exclusive TIDAL content like the RapRadar podcast, the different shows and concerts/festivals that weren’t available on MTN Music Plus. However much this partnership isn’t new as such it comes with some unique qualities and it addresses a lot of issues perfectly when it comes to a major moving into an African territory/market.

One of the challenges major streaming platforms have faced in moving into the African territory has always been the mode of payment. The TIDAL partnership with MTN addresses this through their mobile money mode of payment. There are majorly two issues that mobile money solved ever since it was introduced that is financial inclusion and convenience. MTN subscribers will be paying for the TIDAL streaming service using their mobile money accounts and it doesn’t get easier than that. No email or card number required. Before one had to get a bank account, convert the money from Uganda shillings to the U.S dollar and add an extra charge for the transaction that goes to the bank (2% of the transaction depending on the bank one is using). With mobile money one cuts through all this noise. Secondly, data is expensive but it’s getting cheaper by the day as we’ve seen the telecoms introduce various packages such as MyPakaPaka, Gaga Wednesday, Night Shift. With the data price tag in their mind the two parties address it with a fee that covers both the subscription charge and the data. This puts MTN at an advantage in that it puts the customer’s worries about the “MTN crocodile” at ease; TIDAL data is different from any other data package one purchases.

This partnership sets precedent for any other major moving into the African territory ‘cause they’ve simplified the process for the end user who is going to be spending on the product. Addressing these two major issues (payment method & data price) and aligning itself with MTN puts TIDAL ahead in an African market. They’ve adapted to the African structures instead of them coming in trying to set up their own which in the long run becomes expensive on TIDAL’s end. Addressing all this comes after research and TIDAL sending its people such as Biggs (Jay Z’s cousin) to the continent to study the music landscape. TIDAL aligning itself with MTN puts the streaming service in front of over 200 million potential paying subscribers before they even spend a significant amount of their marketing budget.  We saw this same move pay off to Huawei when they launched MTN Music Plus in Nigeria where MTN controls 35% of the market share.

Now let’s look at the flip side, the artists and creators side. I say creators ‘cause TIDAL goes beyond streaming music. Personally, I would love to see TIDAL take it beyond creating Ugandan playlists on the platform to acquiring/sponsoring local content such as Ugandan podcasts, the internet shows, and the local concerts. This way they’ll be adding value onto the Ugandan industry while they increase engagement between Ugandans and the streaming platform. For artists again it has provided convenience in that they no longer have to jump hoops to get their music added on a global streaming service through a third party (digital music distributor) which in the long run has their money chopped up. Having a major like TIDAL moving into the country means it’s time for the Ugandan industry to get organized and structured properly. We can’t have artists managing their managers if we’re to succeed. For the longest we’ve had major record labels or anything continental such as TVs pay little or no attention to the Ugandan industry for various reasons. May be a move and partnership like #TIDALxMTN is what we need to attract more major players into our industry.

On September 27 TIDAL holds its first artist conference in Uganda and we wait to see how the artists/creators can further benefit from the global streaming platform.

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INTO THE B’RAKA LAND

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Last weekend we got our visas stamped as we took a trip into the B’raka Land. After a Euro-tour through Denmark, Finland and others… All the way to a sold out show in London, the fastest rising star on the African continent came back home to Kampala to deliver an epic concert on 29th November 2025, one day after dropping his debut album, JUVIE.

In one weekend, Joshua gave us so much to unpack. So, let’s start from the Music.
We have seen Joshua evolve from projects like Baby Steps, where songs like Tewekweka exposed some of us to his talent, all the way to Watershed, which let people know and confirm that he was for real. We journeyed with him through his Growing Pains, where the continental appeal was beginning to ring true, and then he gave us Recess. Through these many projects and countless features, Joshua has showed us his talent, consistency and heavy work ethic. It was constantly Moves on Moves until we finally got JUVIE.

Right from One of One, we knew we were in for some flames, and we did not have to wait to get them because the next song on the album, Morocco, delivered all the heat and then some. The song is a Banger, and from early reviews and reactions on the socials, it is clearly a crowd favorite. Joshua immediately follows this up with Dive In, which was released earlier as a single, so we already knew that JAE5 and Joshua Baraka had given us an anthem. The project does not slow down at all, as he continues into Still Young, another early crowd favorite, which confirmed that we were four for four with eight to go!

One of the things that made the listening process epic was the sequencing. After starting with all that heat, Joshua gives us a mini interlude, before slowing down the tempo with one of my favorite songs on the Album, This Time. It is a well written song with silky melodies and smooth vocals that will definitely appeal to the fans that are into his more afro RnB side.
Joshua kept the energy going with State of My Heart, which features Kenyan sensation, Bien, which he followed it up with Wrong Places, which spent most of 2025 as the number one song on Apple Music in Uganda and was by far the most streamed song on Spotify in Uganda this year.
Joshua Baraka’s Juvie makes for a nice, smooth and simple listening session, right from the start, all the way to the final song, So Low, featuring The Compozers, which was a perfect way to close the project and leave us on a high note.

By the time we got to Ndere Cultural Center for the concert, we were pumped and ready to get right to it. Those of us who knew all his projects and collaborations were eager to see what selection of songs he had picked to sing to us. Those of us who have watched him perform multiple times in the past were eager to witness his growth on stage and to be a part of yet another chapter of his story. Overall, there was a high dose of FOMO in the air. Before Joshua even sang, the show had already hit a number of positives in my books; great price structure from the early bird to the last day – This was perfect to allow the core fans to access and afford their night out with their superstar.

Another win for me was the strategic partnerships, from Talent Africa to Bell Citrus and Mirinda– this set up the perfect vibe and energy, making the drinks and food affordable, enabling every fan to have a total blast in this economy, especially with DecemBAR loading and Kampala about to throw event after event our way. By the time Joshua jumped on stage, the crowd was fully charged and ready to go! Shout out to Joshua and his team for ticking all the boxes.

The performance was great, overall. Joshua had great song selection, and did not leave us feeling as if we’d missed out on anything. He catered to the different fan groups that were present, from the day ones to the late comers. He even delivered some extra throwback fire for the older fans too. He picked the right collaborations in A Pass, IzabelUG, BigTril, Mun G and Maurice Kirya. We were not left wanting. And for any little thing that didn’t go according to plan, I just got more excited, because it just showed that there is still room to grow, and we can only trust that he will step right in and through that room.

Keep streaming JUVIE Here

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Tukutane Dar 2025: How Nafasi Art Space is Powering Africa’s Creative Economy

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By Byaruhanga Felix (@MrByaruhanga)

Oftentimes, you read reports indicating that the creative and cultural industry is one of the fastest-growing sectors on the African continent, expanding faster than oil & gas, mining, or many traditional industries. The backdrop of such reports is made up of institutions like Nafasi Art Space: a vibrant, innovative hub for artistic exchange in Dar es Salaam.

In a nutshell, Nafasi Art Space is a home for all creatives, from visual artists, performing artists, artisans, filmmakers, poets, musicians, to fashion designers. As a first-time visitor, I immediately felt that one of the things Nafasi derives its power from is embedded right in its identity, the name “Nafasi,” a Swahili word meaning “space” or “opportunity.” On that foundation, the leadership has created a home overflowing with possibilities, a place to create, learn, inspire, and provoke conversation in society, just as true art and artists do.

This home is not only a safe space for artistic expression, but beautifully inclusive. They continue to achieve this through outstanding programs such as the Nafasi Academy, Film Club, exhibitions, residencies, digital art lab, performing arts showcases, and more.

As November came to a close, Nafasi Art Space, in partnership with the Embassy of Switzerland in Tanzania and the Norwegian Embassy Dar es Salaam, hosted the 3rd edition of Tukutane Dar Arts Week under the theme: “Cross-Border Collaboration: For the CCI Sector Growth.” Tukutane was initially postponed for everyone’s safety due to post-election chaos, but with new dates confirmed (24th–30th November), more than 20 delegates from Africa and Europe converged at Nafasi to share knowledge, strengthen networks, and collaborate for a fruitful week of learning and cultural exchange.

One thing that hits you the moment you arrive at Nafasi is the energy and passion of the team behind the institution. From Fatma Mkota (Partnerships Coordinator) who welcomed and toured us around, to Gwendoline Charlotte (Marketing Manager) enthusiastically declaring, “I am here for content!”; Peter Lukumayi (Finance Manager) wearing multiple hats to ensure smooth operations; and of course Lilian Hipolyte (Director), the guiding force behind this dynamic ecosystem. Engaging with them makes it clear why Nafasi works: why the space feels like a sanctuary for creatives of every age, experience level, physical ability, gender, and discipline. This team of “Avengers” carried us throughout the week with a program that clearly took months of meticulous planning and resilience despite challenges.

Alongside this remarkable team was an equally impressive group of delegates, passionate creatives ready to contribute from their wealth of experience. Through workshops, roundtables, and hands-on sessions, we exchanged practical ideas and explored possibilities for breakthroughs across the sector.

The exhibitions highlighted milestone achievements from Nafasi programs, showing where they started, where they are now, and what the future holds. We celebrated the progress of the Film Club residency cohort, the curators graduating from the Nafasi Academy in partnership with the University of Dar es Salaam, and talented artists showcasing their evolution. The evenings were spiced with curated showcases, cooling down the Dar heat while heating up vibrant dialogue, from panels on building communities in film and fashion, to a delicious Swahili food experience.

These were spaces created by artists for artists, and the audience engagement made that clear. Views were shared openly, disagreements turned into progressive debate, and ideas translated into art in real-time. Some of these memorable expressions were immortalized through live graphic commentary by Nathan Mpangala (cartoonist & illustrator), now proudly featured on Nafasi’s social pages.

As Tukutane Dar wrapped up, we were treated to a powerful closing event where over 80 artists took the stage, a testament to Nafasi’s impact in nurturing and amplifying talent. Performances included legendary Tanzanian acts and rising stars alike, while artisans showcased and sold work crafted during their time in the Nafasi community. It was a clear demonstration of a thriving alumni ecosystem, one that continues to enrich the creative economy long beyond a residency or program.

From start to finish, Tukutane Dar Arts Week 2025 was a reflection of what happens when space meets opportunity, when creativity meets community, when collaboration crosses borders.

I return home inspired, hopeful, and eager to contribute to the continued growth of our continental creative ecosystems.

Looking forward to celebrating the successes of Tukutane Dar 2025, again, in 2027.

 

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Apply Now: Koola Kampala Business Incubation Programme for Creative Entrepreneurs in Uganda.

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If you’re a cultural or creative entrepreneur in Kampala looking to take your business to the next level, here’s a game-changing opportunity worth paying attention to. Africalia, in partnership with The Bold Woman Fund, has launched a new business incubation programme dubbed Koola Kampala, designed specifically to support and elevate Kampala’s creative and cultural sector.

Koola Kampala is a 12-month business support programme for legally registered creative businesses that are already generating revenue. It aims to build stronger, more sustainable enterprises by equipping entrepreneurs with the tools, mentorship, and strategic guidance they need to thrive in Uganda’s rapidly growing creative economy. Whether you’re running a music label, fashion brand, media studio, design outfit, or cultural enterprise, this programme is tailored to strengthen the business side of your creativity.

This initiative is funded by Africalia and aligns with the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, the Sustainable Development Goals, and national cultural development policies. It seeks to invest in the people driving Uganda’s creative heartbeat, young innovators building impactful businesses at the intersection of culture, identity, and entrepreneurship.

To be eligible, you must be over the age of 18, based in Kampala, and running a legally registered cultural or creative business that has been active for at least one year. Your business must already be generating revenue and able to provide samples of work when requested. More importantly, applicants should demonstrate a strong motivation to strengthen their business management and growth strategies.

Photo supplied by Skyline Media.

The programme is structured in four key phases. First is the selection phase, during which 15–20 promising businesses will be shortlisted based on eligibility, motivation, and programme fit. This is followed by a 3-month pre-incubation phase, where selected participants will undergo a diagnostic assessment of their businesses, receive both group and individual coaching, and be trained on key business fundamentals. At the end of this phase, 12 businesses will be selected to move forward into the main incubation phase, which spans 9 months of intensive training, weekly one-on-one coaching, strategic growth support, and specialised modules tailored to the needs of each participant.

Once the incubation phase concludes, the programme enters its final phase—post-incubation—where participants will walk away with a tailored action plan for their business, deeper entrepreneurial skills, refined business models, and access to both national and international expert support. Additionally, they will have the opportunity to apply for seed funding to support the implementation of their business plans.

Applications are now open and will close on Saturday, July 5, 2025, at 6 PM (Kampala time). Interested entrepreneurs can apply through the online form available here. For further questions, Africalia and The Bold Woman Fund can be reached via africalia@africalia.be or contact@boldinafrica.com up until June 29.

For Kampala’s creatives, this isn’t just another programme—it’s a doorway to long-term growth, sustainability, and impact. If you’re ready to build a business that lasts and contributes meaningfully to Uganda’s creative ecosystem, Koola Kampala is the opportunity you’ve been waiting for.

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