ARTICLES

Elevate Your Music Career: Join AUMEX’s Essential Branding and Marketing Masterclass

Published

10 months ago

October 1, 2024

The buzz surrounding Uganda’s music industry continues to grow, and AUMEX (Amplifying Uganda Music Expo), the country’s first-ever music expo, is leading the charge. This 12-week program, which includes masterclasses, an incubator showcase, and a grand two-day forum, is designed to equip artists, managers, and industry professionals with the skills and networks they need to thrive both locally and globally.

After a successful first session on September 13th, which explored building a music brand in the creator economy, the second masterclass is set for this Friday and promises to dive even deeper into the essential strategies of branding and marketing. Participants will get the chance to learn how to build and grow a fanbase—one of the most critical aspects of long-term success in today’s competitive music landscape.

In the first masterclass, experts like Abaasa Rwemereza moderated insightful discussions, drawing from his experience in A&R and as a lecturer, while contributors like Joshua Baraka shared their knowledge on singing and songwriting. Their insights laid a solid foundation for artists to understand the importance of personal branding in the digital era. Filmmaking expert Shari Mwanika, Daniel Odaka, digital lead of Airtel and brand strategist Onen Henry Bwomono also shared valuable lessons on how to leverage content creation and communications for greater visibility.

Now, with the second masterclass, the focus shifts to marketing and brand-building essentials. Once again moderated by Abaasa Rwemereza, this session brings together individuals who have built strong personal and professional brands in Uganda’s entertainment scene. Francis Kasura, who has experience in both advertising, leader of the AKA Dope band and as a recording artist, will share his perspective on crafting a brand that resonates with audiences. Birungi Jaylor, known for her expertise in artist (Aazawi) management and public relations, will provide insights into how artists can effectively position themselves to attract attention and maintain fan loyalty.

These industry leaders will offer strategies not only for creating a brand but for sustaining it in a competitive environment. Whether you’re an emerging artist or an established professional, this masterclass is tailored to help you enhance your presence, engage your audience, and stand out in a crowded market.

This session is part of AUMEX’s larger goal—to provide a platform where Ugandan talent can thrive. With each masterclass, participants gain more than just knowledge; they leave with the tools to turn that knowledge into action. And this will all build up to the Grand Forum on November 22nd and 23rd, where industry professionals and stakeholders will come together to celebrate and shape the future of Uganda’s music industry.

For those who want to take their careers to the next level, AUMEX offers the opportunity to learn directly from the best, connect with industry experts, and become part of a movement that aims to put Ugandan music on the global stage.

Be a part of this transformation—Uganda’s music industry is evolving, and with AUMEX, register here to attend

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Apply Now: Koola Kampala Business Incubation Programme for Creative Entrepreneurs in Uganda.

Published

1 month ago

June 20, 2025

thetribe

If you’re a cultural or creative entrepreneur in Kampala looking to take your business to the next level, here’s a game-changing opportunity worth paying attention to. Africalia, in partnership with The Bold Woman Fund, has launched a new business incubation programme dubbed Koola Kampala, designed specifically to support and elevate Kampala’s creative and cultural sector.

Koola Kampala is a 12-month business support programme for legally registered creative businesses that are already generating revenue. It aims to build stronger, more sustainable enterprises by equipping entrepreneurs with the tools, mentorship, and strategic guidance they need to thrive in Uganda’s rapidly growing creative economy. Whether you’re running a music label, fashion brand, media studio, design outfit, or cultural enterprise, this programme is tailored to strengthen the business side of your creativity.

This initiative is funded by Africalia and aligns with the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, the Sustainable Development Goals, and national cultural development policies. It seeks to invest in the people driving Uganda’s creative heartbeat, young innovators building impactful businesses at the intersection of culture, identity, and entrepreneurship.

To be eligible, you must be over the age of 18, based in Kampala, and running a legally registered cultural or creative business that has been active for at least one year. Your business must already be generating revenue and able to provide samples of work when requested. More importantly, applicants should demonstrate a strong motivation to strengthen their business management and growth strategies.

Photo supplied by Skyline Media.

The programme is structured in four key phases. First is the selection phase, during which 15–20 promising businesses will be shortlisted based on eligibility, motivation, and programme fit. This is followed by a 3-month pre-incubation phase, where selected participants will undergo a diagnostic assessment of their businesses, receive both group and individual coaching, and be trained on key business fundamentals. At the end of this phase, 12 businesses will be selected to move forward into the main incubation phase, which spans 9 months of intensive training, weekly one-on-one coaching, strategic growth support, and specialised modules tailored to the needs of each participant.

Once the incubation phase concludes, the programme enters its final phase—post-incubation—where participants will walk away with a tailored action plan for their business, deeper entrepreneurial skills, refined business models, and access to both national and international expert support. Additionally, they will have the opportunity to apply for seed funding to support the implementation of their business plans.

Applications are now open and will close on Saturday, July 5, 2025, at 6 PM (Kampala time). Interested entrepreneurs can apply through the online form available here. For further questions, Africalia and The Bold Woman Fund can be reached via africalia@africalia.be or contact@boldinafrica.com up until June 29.

For Kampala’s creatives, this isn’t just another programme—it’s a doorway to long-term growth, sustainability, and impact. If you’re ready to build a business that lasts and contributes meaningfully to Uganda’s creative ecosystem, Koola Kampala is the opportunity you’ve been waiting for.

ARTICLES

Kohen Jaycee’s ‘Gundeze’: A Soulful Anthem of Love.

Published

6 months ago

January 24, 2025

thetribe

Am I the only one imagining how a mix of Kohen’s “Gundeze” and King Saha’s “Gundeze” would sound in a DJ set? And I’m not saying that just because King Saha’s concert is kicking off as I type this. Maybe it’s just me.

From his critically acclaimed album, RWEBEMBERA: The Raising Echoes, Kohen Jaycee’s “Gundeze” is a vibrant celebration of love wrapped in his signature RnB and Afro-fusion style with a sprinkle of Amapiano’s log drum. The track’s heartfelt lyrics and infectious rhythm make it a soulful anthem for anyone who cherishes the beauty of love. The lyrics are simple yet profound, with Kohen professing unwavering devotion to his partner:“I love you, Gundeze / I feel you, Gundeze / I want you, Gundeze / I need you, Gundeze.”

The music video for Kohen Jaycee’s Gundeze perfectly complements the song’s soulful and romantic essence. Staying true to Kohen’s signature style, the visuals are minimalistic yet captivating, set against the serene backdrop of a lush forest. The video follows Kohen as he alternates between intimate moments with his significant other and heartfelt solo performances amidst nature. This simplicity allows the focus to remain on the song’s message of love and connection, making the video a beautiful extension of the track’s uplifting and heartfelt vibe.

The chorus, repeated like a mantra, draws listeners into a melodic trance, while the verses paint a picture of intimacy, trust, and connection. Kohen’s soothing voice and heartfelt delivery elevate the song into a timeless ode to love. Whether it’s the wish for stars to align or the plea for mutual vulnerability, Kohen’s “Gundeze” resonates with anyone who has experienced the magic of love. The simplicity of the video enhances the song’s essence, focusing entirely on the connection between two souls.

“Gundeze” is more than just a track; it’s a reminder to cherish the ones we hold dear, dance to the rhythm of love, and embrace the beauty of the present moment. Kohen Jaycee has once again proven why he’s a standout artist in Uganda’s music scene, leaving us eagerly anticipating his next move.

ARTICLES

On the Move by Denesi: A Powerful Anthem of Hustle and Ambition

Published

6 months ago

January 24, 2025

thetribe

Denesi’s “On the Move,” the opening track on his debut album Everything Is Real, is an anthem of ambition, resilience, and community, underscored by a gritty hip-hop aesthetic. Produced by Northbound Beats, the track captures the pulse of Kampala’s streets, blending hard-hitting lyrics with a hypnotic beat that mirrors the hustle it portrays.

The accompanying video brings the song’s narrative to life, embracing the classic hip-hop imagery of camaraderie and grind. From the corner store to the stage and finally to the laid-back moments of planning the next move, the visuals reflect Denesi’s journey and the community he’s built. Cameos from collaborators like Lagumtherapper, Akeine, Lucass Blacc, and Manly add depth, showcasing the collective spirit that defines his artistry.

Lyrically, “On the Move” is both a reflection and a manifesto. Denesi paints vivid pictures of Kampala’s dualities: the sunlit streets masking a tougher reality, where survival demands creativity and grit. Lines like “Welcome to the city of the dogs and the criminals / You ain’t making money, you ain’t working, you ain’t real enough” set the tone, balancing raw honesty with undeniable swagger.

The hook, with its repeated refrain of “Who dat on the move, me I’m on the move”, is a declaration of aspiration. It positions Denesi as a trailblazer, reaching for heights beyond the ordinary while staying grounded in his roots. The mention of his collaborators in the hook reinforces the communal ethos of his work, a nod to the people who’ve shaped his journey.

Denesi’s storytelling is sharp and layered. He captures the struggles of navigating Kampala’s streets (“You know Kampala streets, man, the trouble’s never over”) and dreams of transcending them (“When I make a billy, prolly settle down / Maybe buy a villa, buy the whole town”). His versatility shines as he shifts from local struggles to global ambitions, even hinting at cross-border hustles with lines like “I trap on some Lingala shit, they pay me plus the benefits”.

The production complements the lyrical intensity, with Northbound Beats crafting a soundscape that feels both contemporary and rooted. The beat’s steady rhythm mirrors the relentless drive described in the lyrics, while the layered instrumentation adds depth and texture.

Overall, “On the Move” is a powerful introduction to Denesi’s world. It’s a song that celebrates ambition, acknowledges struggle, and underscores the importance of community. With its infectious hook, sharp lyricism, and dynamic visuals, the track sets the stage for what promises to be an impactful debut album. Denesi isn’t just on the move—he’s carving a path to the moon, and he’s taking his people with him.